Sincerity and Transparency Are the Keys to Genuine Customer Loyalty; why is this important? This Entrepreneur article’s message is clear, “The cost of cultivating a repeat customer is almost always lower than the cost of attracting a new one.”
This post on MOVIO highlights “National Amusements: Building Loyalty Globally” and shares the bottom-line in building loyalty that leaders in any field (and school!) should follow:
Long before CRM and loyalty became popular marketing tools, National Amusements made customer service the primary focus, believing that an extraordinary experience in the theatre is fundamental to success.
This post in CustomerSure’s blog, “How to Build Customer Loyalty by Being Authentic” includes the following quote from Ellovi founder Kelly Winterhalter whose “fans keep coming back for more.”
Are you a fan of the Net Promoter Score (NPS)? Here’s an article outlining the NPS debate and the meaning of customer loyalty from Hayes at Business Over Broadway consulting reprinted from Quirk’s Marketing Research Review. Here’s a second NPS post from Teradata® International blog “Why Net Promoter Score is Not a True Measure of Customer Satisfaction” including a figure from the post showing service opportunities over time:
“Customer Satisfaction Can Kill: The Deadly ‘Who Cares’ Phenomenon And Customer Loyalty” in Forbes entrepreneurs section describes a customer experience where “nothing goes wrong yet the customer goes away” and questions whether “a solid customer experience… is enough to ensure customer engagement and loyalty.”Quick Reads offers us an opportunity to share some of what we’re reading each week. Let us know how you connect with the articles and share with us and WRIE readers what you’re reading. _________________ Our mission at Studer Education is to help education systems achieve measurable results that produce positive outcomes in student achievement, employee engagement, support services, and financial efficiencies and productivity. Our goal is to help school systems provide students with a great place to learn, teachers with a great place to teach, and parents with confidence that their children are getting a great education. Follow us on Twitter at @StuderEducation and visit us online at http://studereducation.com. Studer Education is a division of Studer Group, ranked for the seventh straight year on the Best Small and Medium Workplaces by Great Place to Work® and a recipient of the 2010 Malcolm Baldrige National Quality Award. Filed under: How to Lead..., Our Partners, Service Excellence, Who's Engaged? Tagged: #EmployeeEngagement, #leaders, #MakingADifference, #NPS #Loyalty, 5 Quick Reads, Continuous Improvement, Customer Satisfaction, Customer service, Employee Engagement, Excellence, Five Quick Reads, Leadership, Purpose, Service Excellence, Worthwhile Work