Often great organizations ask, how do we sustain the success we are feeling now? Once we achieve success, we are often concerned about failing to continue. How can we sustain excellence? This principle is about walking the talk. Do we do what we say we are going to do, and does what we say align to our values? As part of this idea, our goals as individuals and as organizations must also align to what we do – our behaviors. If this critical thread is missing, it becomes extremely difficult to achieve goals consistently. Alignment is the key to continued excellence.