Leadership Toolkit

Transform Feedback into Action: Engage Stakeholders by “Rolling Out” Results

Healthy organizations consistently monitor critical data like the engagement of staff and the satisfaction of internal and external stakeholders. Often this is accomplished with the use of surveys administered to stakeholders of the organization. The key to these surveys is not the data itself. The key is how well leaders share the data with their staff and stakeholders and how well leaders communicate the action that will be taken based on feedback from the survey data. This transparent communication process is what we call “rolling out” results.

The better we communicate the results, the greater the opportunity we have to create a team approach to problem-solving.

– Maximize Performance | Quint Studer, MSE and Janet Pilcher, Ph.D.


This toolkit is divided into three sections, providing guidance about how to prepare for a rollout, what to do during a rollout meeting, and how to ensure action and communication occur after the rollout meeting.

When the survey is complete and the data have been collected and analyzed, you can begin the rollout process. The steps of the process are:

Section 1

Prepare for the Rollout

Step 1: Train leaders on the rollout process
Step 2: Executive leader communicates the rollout process and timeline

Section 2

Host Rollout Meetings

Step 3: Leaders roll out results to all stakeholders
Step 4: Stakeholders evaluate rollout meeting

Section 3

Take Action and Communicate

Step 5: Leaders develop and communicate action plans
Step 6: Leaders celebrate wins and communicate progress

Resources to Put Results Rollout into Practice:

Communication Template
Sample department manager letter—employee engagement rollout meeting

Evaluation Form Template
Survey discussion evaluation form—measuring the effectiveness of the results rollout session

Action Plan Template
Interactive short-cycle action plan

This toolkit focuses on the rollout process after a survey is completed, which is critical to achieving improvement in stakeholders’ experiences. Embarking on the rollout process requires leaders to act with courage, humility and genuine curiosity. Developing leaders to demonstrate these characteristics will foster the most powerful opportunities for improvement. With the right mindset as you approach the rollout, you can strengthen organizational culture through the process and as a result of the next actions selected. This makes the rollout process a “double strength” tactic with high potential for your organization’s continuous transformation.

Download This Toolkit


As leaders move from survey feedback to action, these other toolkits will be helpful in communicating about and executing on the feedback gathered through the survey process:


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Teacher or educator reflecting. Students working together on a group project in backgroundGroup of colleagues smiling and receiving constructive feedback from a leader.