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Establish a foundation to collect the stakeholder’s voice.

Have you ever felt like you’re running around your organization putting out fires? Today, Superintendent Ryan CarpenterEstacada School District shares the communication tactics his team has in place that help him feel less like a firefighter. You’ll also hear how these decisions were deeply rooted in data and continue to be analyzed on a consistent basis. As a result, people in Estacada are jumping ALL IN on the decisions its school district is making. Listen as Janet and Ryan discuss why his team stays laser-focused on communicating innovatively with their community and employees.

This episode addresses questions, such as:

  • Why do school districts need a communication expert to meet the needs of families and employees?
  • What can Superintendents do to save time and improve their service to the community?
  • How can you understand what’s at the root of the data and use that information to drive meaningful results?

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Featured Episode Resources

ESTACADA SCHOOL DISTRICT YOUTUBE CHANNEL

View the videos Estacada School District is creating for its community, employees and students on their YouTube channel.

See Ryan’s messages in action >>

9P | ACCELERATE YOUR COMMUNICATION

People often report that poor communication is the largest, or one of the largest, problems in their organization. This raises the question: how big is this problem really? Inefficient communication isn’t only a large problem, it’s an expensive problem. What can leaders do to achieve effective communication internally and with targeted audiences?

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SE | DID THAT QUESTION CATCH YOU OFF GUARD?

From the executive level to the front-line manager level, leaders are confronted with tough questions often. These questions arise from staff and employees, external stakeholders such as customers, families and the media – who all want to be informed. Although we can’t eliminate tough questions altogether, we can communicate effectively and prepare to answer the questions that remain.

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9P | AUDIT YOUR COMMUNICATION

To accelerate your communication, it’s a good idea to audit your organization’s communication on a regular cadence, such as once or twice per year. If longer than a year has passed, it’s likely new advances in technology have been made. Answer the following questions to audit the communication in your organization and identify areas for improvement.

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SE | CONTINUOUS IMPROVEMENT: ADJUSTING THROUGH DISRUPTION

Estacada didn’t let COVID-19 disruptions derail their commitment to continuous improvement and student achievement. Instead, Estacada used COVID-19 as an opportunity to adjust and keep learning. To continuously improve, we must continuously learn. Sometimes disruption is our greatest innovator.

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