It’s a Waterfall: The Power of Cascading Communication with Care

Accountability breeds response-ability.

– Stephen Covey

How prepared are you for crisis communication? Communicate with high reliability, consistency and accountability. In this roundtable, Dr. JoAnn Sternke introduced our newest leadership toolkit and focused on the importance of having a plan in place to deliver messages, especially when they follow a crisis, incident or tragedy.

In the discussion groups, JoAnn challenged education leaders to think about their current communication practices:

  • When was a time when you had to communicate news in an incredibly stressful circumstance? What was the crisis? What added to the stress of communicating?

  • What has been a successful strategy you have employed to communicate better in a crisis?

  • What is a key takeaway from today’s learning on building more accountability into your communication? What is some action you will take based on your learning today?


Roundtable Resources

Cascading Communication Guide

Effective communication of information across all levels of an organization builds trust, transparency, and employee engagement. It is important for leadership to thoughtfully cascade messages in a timely and consistent manner, which ensures the spread of accurate information. This process involves a deliberate decision about why, what, and how key messages will be shared.

Prepare for a Press Conference

Prepare for a Press Conference Senior leaders are the faces navigating the public and communicating during crisis times for the organization. Organizations can better overcome crises with their reputations intact if they have a comprehensive crisis plan in place and prevention protocols to ensure safety.

Delivering A Crisis Message

Pat Greco describes how a leader should strive to communicate after a crisis strikes. | After you've watched the video, review your current crisis communication plan. Is it up-to-date? Should you make any additions due to changes in the external environment or updated technologies? Assess how prepared your organization is to respond to a crisis.

The Toolkits


Communicate with Greater Clarity: Leveraging the Execution Triangle

This toolkit focuses on how to leverage the principles of the Studer Education Execution Triangle to enhance the clarity of your written and spoken communication. If you want to communicate with greater clarity, the three key principles in this toolkit will assist you in developing and deploying your message.

Return to Learn: Organizational Excellence Execution and Improvement

The practices and tools in this toolkit provide a framework for deploying a process that aligns measures, actions, input, results and conversations to help the team stay focused on serving students and their families well and providing them with an excellent education.

Future Roundtable Sessions

Each week, our coaches lead a discussion with a community of leaders who are facing similar challenges. These 60-minute sessions are free and allow opportunities to learn from expert leadership coaches and have candid conversations with other leaders about barriers, share successful practices, and re-center on what works.

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