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Don’t be afraid to fail.

Utilizing social media platforms is a natural way to enhance transparency. On a personal level, people use social media to connect with others and stimulate conversations. In time, organizations have recognized the many benefits of using social media to humanize their brand and connect with their communities. If you’re wondering why using social media is critical for organizations, research reveals a lack of transparency on social media leaves 86 percent of people likely to choose a competitor. On the show today, Charleigh Kennedy joins Dr. Janet Pilcher to discuss how organizations build relationships with their community using open, honest and authentic communication on social media.

This episode addresses questions, such as:

  • How does an organization decide what they want their personality or brand to be?
  • What does it look like for organizations to be transparent on social media?
  • What does lack of transparency from an organization look like on social media?

Related Resources

Using Social Media to Increase Transparency

Whether we are talking about employees or the community, people want clear, honest, open communication from your organization. Social media facilitates this communication by reaching out to your community where they already spend time. Organizations can no longer ignore social media. Research shows 65% of consumers feel more connected to brands that have a robust presence on social media.

#BrandsGetReal: Social media & the evolution of transparency

Fake news. Data breaches. Privacy concerns. In our hyper-connected, hyper-complicated world, there's always a question of whether what you see online is accurate or the whole story. People shop and consume information with a healthy dose of skepticism, and brands are fighting an uphill battle to earn the trust-and business-of today's consumer.

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