Find, create, and talk about the heroes.

Dr. JoAnn Sternke returns from episode #35 Pursue Performance Excellence, to reveal the most common questions she is hearing from our education partners and share her expertise and experience around how to effectively communicate during difficult times. JoAnn explains in situations like we are currently facing, no one has all of the answers, leaders can be most impactful by focusing on what needs to be communicated most and be very intentional about that. She also shares a message from the perspective of a former Superintendent to the community, and her key words for leaders in all organizations right now.

This episode addresses questions, such as:

  • How does using Key Words at Key Times help during a crisis?
  • What message can we send as Superintendents to communities at this time?
  • Why is it so important to focus on finding a hero right now?

Related Resources

Key Words at Key Times

As we strive to communicate effectively, we think about the outcome we want from the communication. Thinking ahead is so important to helping you choose your words well, regardless of the communication tool used. We call this effort Key Words at Key Times.

Cascading Communication

How can you deliver consistent and aligned information throughout your organization? Effective communication is one of a leader's biggest obstacles to overcome. An effective, aligned message ensures all stakeholders have accurate information in a timely manner.

Accelerate Your Communication

When poor communication is standard, employees are less productive, and organizations suffer from a loss of opportunity and customer dissatisfaction. Effective communication builds the foundation for trusting relationships with the organization.

It's All About Relationships

Being in relationships with other humans has allowed us to survive and thrive as a species. While our environments are in many ways less threatening than in centuries past, our need to connect and build trusting bonds has persisted.



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  • […] Have that mindset of positivity. We could focus on all of the challenges, but I think of the word BEST: Bring Everyone’s Strength Together. This is an opportunity for us, even though we are isolated, to come together in the name of serving our children in schools. And how we can serve them through this time is something that we can view as insurmountable, or we can view it as an opportunity. And our mindset will determine. – JoAnn Sternke, Leader Coach, Studer Education | EP 72: Intentional Communication Starts with Why […]

  • […] It’s not just approaching it with intentionality but focused intentionality around this simple thing: what is the outcome of the message that I desire? What is the outcome? Why am I writing this message? What is it I want people to both feel and know as I am writing this message? – JoAnn Sternke, Leader Coach, Studer Education| EP 72: Intentional Communication Starts with Why […]

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